Friday, May 08, 2009

The Nano effect

Brand is important for a company. Why? Because it gives something that the consumers/customers can directly correlate to a notion, a thought, an adjective in their mind in an instant.
When you think TATA, something like Trustworthy, Reliable, Honest comes to mind. With the backing of that strong Brand that Tata has already built, next one seems to be in-line – NANO.
Already to the millions of minds of this country as well as the world, Nano means Cheap and small. And now they are extending it further with the Nano Housing.

Weeks after launching the much-hyped Rs 1-lakh car, another Tata Group company today unveiled an ambitious project called Shubh Griha, which will offer low-cost homes at under Rs 5 lakh across the country to tap the large and lucrative market for affordable houses. [Link]

The bottom of the pyramid market is really huge and the after the miniature products by FMCG companies, Tatas seem to have really caught the pulse of the funda of BoP market by entering it in Big ways. What can be expected in future. May be Taj Nano - small, low budget hotels. Or Voltas-Nano – small, inexpensive AC’s which can cool the Nano-Homes.

May be a full Nano City can be created (replacing the villages???)- Nano Houses, people only have Nano Cars, Nano Hotels, Powered by exclusive Nano-Power Plants.
Way to go Mr. Ratan Tata!!!!

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