Thursday, September 17, 2009


The buzz word for more than a week has been "Austerity". Right from Twitter to TV, this has been the topic of discussion.
There is an interesting editorial in the Economic Times, which refers to the austerity of Mahatama Gandhi and Sarojini Naidu quipping that it "costs the nation a lot to keep Gandhiji in poverty".
The ground reality has most probably been the same in our times too. If a Sonia Gandhi travels economy class or Rahul gandhi by train, half the other seats are taken by their security setup, so there is a high chance that ultimately it is costing the nation more for this austerity drive.

But I have come to believe that COngress is turning into smart marketeers. In General elections, their national positioning was clear - Youth!
Now when state elections in some important states are coming up, they have started another round of marketing campaign and they have been successful in creating that space in the mind of the "aam aadmi" by the blitzkreig of the austerity drive.

The role of the media is also important here. They are news hungry and just have to be fed 'correctly' and they will give you a free of cost campaign (Ideally it is free). May be a lesson for all the corporates out there!!

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