Monday, June 07, 2010

Valuable Forgeries

Came across an interesting line while reading City of Djinns by William Dalrymple.
"Forgeries exist because real gold is so valuable"

The case is not only with gold. Forgeries are there everywhere around us.
Take duplicate books for example. Selling duplicate books for half the price on streets seems like a profitable business these days with so many vendors out there. But you will always find only the best sellers down there. It may be a worrisome development but the book is being 'forged' means it has become valuable.
Similar is the case with many products, specially in FMCG segment.

May be publishers, companies and marketers can look at alternative ways of extracting this value.

How? I am also thinking!!

No comments: