Friday, February 04, 2011

Playing with the mind

I have been a regular visitor to KFC for sometime. Recently, I discovered that if you order a Chicken Zinger Meal (which I do 99% of the time), they ask you, "Sir, would have Medium or Large Cold Drink".(Zinger meal is a combo of a burger, 1 chicken piece and a cold drink).
A health conscious person that I am, I always used to say 'medium' - choosing the lesser of the two evils.

Actually, the normal size of the cold drink which comes along with the zinger meal is 'small'. When you are posed with the choice of medium or large, you simply chose one of them. One thinks that it is covered in the price of the meal so 'what the hell'. But the actual thing i.e. small never occurs in the choice list. So is it unfair or a good sales maneuver?
After all, ideally they have displayed the details of the meal and the customer ought to know that they will be paying more if they chose medium or large option of the cold drink.


KT said...

I would say that's an unfair tactic. Customer ought to know but you can't drive customer to choices profitable to your own best interests.

I can't crib about their display written in small fonts, coz now that I try to think back as to how I order in McD and even I never take time to read the menu carefully.

Siddhartha Joshi said...

Without doubt its duping the customer...not just KFC, many other outlets do that!